Porto Urban Lab is an intensive creative challenge to experience Porto in an innovative manner and develop creative ideas for intervening in the city.
The objective is to ensure that a diverse set of creative people feel the city in an experiential manner, collecting ideas that will subsequently be developed and prototyped. Participants will have training and / or experience in different fields (architecture, design, photography, the media, audiovisual, tourism, marketing, management, journalism, music, theatre, ...) and will be coached by a group of national and international experts. At the end there will be a public exhibition, including a series of projects with entrepreneurial potential. These projects will be developed, tested and validated and subsequently submitted to a panel of experts, including potential mentors, incubators and financiers, aimed at their future implementation.
The works will be developed in a practical and experiential manner, through "learning by doing", based on methodologies and the tools of Design Thinking, Service Design and Lean Startup. The underlying principle is 'doing not talking', ie: thinking with our hands, explaining, demonstrating and deciding via tests.
The core objectives are as follows: - Foster creative entrepreneurship in the city of Porto, incorporating greater creativity in the development of solutions that address urban needs and opportunities; - Contribute to the affirmation of Porto as a creative city, establishing opportunities for meetings between citizens, creators and entrepreneurs; - Encourage local identity and local cultural values as differentiating assets for the city.
Porto Urban Lab will have its headquarters in the Edifício AXA. Between November 6 and 18, there will be an exhibition of works, ideas, perspectives and prototypes developed by the participants over the course of the Lab.
The programme will be developed over 3 weeks, with different dynamics: - Urban Creativity Workshop and Public Exhibition: in order to collect ideas and explore opportunities, which will be prototyped and exhibited for validation; - Entrepreneurial Immersion Workshops and Creative Pitching: the ideas with the greatest sustainability and entrepreneurial potential will be worked upon and developed in a team, and at the end will be presented to a panel of experts via Creative Pitching, aimed at their future implementation.
Porto Urban Lab is aimed at all those who: - Like to make things happen and explore new opportunities in the city of Porto; - Want to meet people, share ideas and work together; - Want to develop new creative and entrepreneurial skills. - Architecture & Urbanism - Music - Design - Crafts - Marketing & Communication - Visual Arts - ICT - Performing Arts - Film, Video and Audiovisual - Media - Videogames - Cultural Tourism - Photography - Gastronomy - Publishing - Become involved in an innovative and practical experience; - Network with creative and enterprising people; - Receive support and coaching from national and international experts in different areas; - Participate in a group exhibition; - Test and validate ideas; - Develop new creative and entrepreneurial skills; - Make contacts with potential financiers and mentors; - Create new job opportunities / implementation of projects. 24-26 October 2014 Urban Creativity Workshop - Creation of Teams - Urban Safari & Design Jam * - Selection of Ideas - Prototyping **
05-07 November 2014 Entrepreneurial Immersion Workshops - Business Model - Users / Customers Test - Intellectual property - Marketing & Communication
06-18 November 2014 Public exhibition - Exhibition of collected materials and the prototypes developed - Community Involvement & Feedback
November 18, 2014 Creative pitching - Presentation / Pitching of the developed ideas
* Urban Safari: will be an (unplanned) journey through the City, in which participants will immerse themselves in the urban context of Porto, detecting, experimenting and recording (via photos, videos, recordings, interviews, ...) artifacts, buildings, spaces, people, landscapes, materials, moments, etc., that stand out, or which have an impact on them, or inspire them. Design Jam: an activity in which participants, using the proposed approaches and design tools, learn and collaborate in the creation of solutions and experiences in response to the challenges posed to them.
** Prototyping: an activity in which participants will develop very simple and preliminary versions of their idea / product / service / solution, that will enable them to explore its main features / components / operation and reveal its underlying goal, before investing time and money in its development. A prototype can be anything - ranging from paper drawings, constructions, computer applications, etc.
November 06-18 2014 Public exhibition of the creative projects of Porto Urban Lab A public exhibition in which the prototypes that have been developed, tested and validated will be exhibited.
Location: Edifício AXA, Av. Aliados.
Exhibition opening hours: Mondays from 11:00 to 16:00 Tuesdays, Wednesdays and Thursdays from 11:00 to 20:00 Fridays and Saturdays from 11:00 to 23:00 Sundays from 11:00 to 19:00
|
|
Conferences | Colloquim and Seminars
Serralves positions itself as an open, multidisciplinary collaborative platform, that aims to foster experimentation of ideas and projects, driving innovation and internationalization processes in the Cultural and Creative Industr...
Promotion of Culture and Tourism in the digital age: what role is played by the Creative Industries?
2015-04-13
Serralves positions itself as an open, multidisciplinary collaborative platform, that aims to foster experimentation of ideas and projects, driving innovation and internationalization processes in the Cultural and Creative Industries. In this context, in a partnership with the US Embassy, the Serralves Foundation is organising this seminar, given by Alice Loy, a US expert on cultural entrepreneurship who uses a multi-sectoral approach (entrepreneurship, culture, tourism, creativity, heritage and new technologies) . This initiative aims to contribute to the reflection, debate and trendsetting regarding key issues for the sector, as well as enhancement of the respective support ecosystem.
Speaker: Alice Loy Note: The seminar will be given in English. Access: Free, subject to prior registration at m.ferreira@serralves.pt Organization: Serralves Foundation and the US Embassy
Alice is the Co-founder of of Global Center for Cultural Entrepreneurship (Santa Fe, New Mexico) and currently serves as Director of Programs. Her driving passion is applying creative entrepreneurship to social and cultural challenges and opportunities. Alice believes an entrepreneurial spirit exists in all communities and can be leveraged to address poverty, injustice, and self-determination. Alice has lived and worked in Europe, Mexico, Central America, and Native America, researching cultural industry development and enterprise creation. Through mentoring and tapping into her vast and diverse network, Alice creates value for creative entrepreneurs entering new markets and scaling their ventures. Alice has designed and taught university level courses ranging from Social Entrepreneurship to Environmental Ethics. Alice holds a PhD in Strategic Communication and Entrepreneurship and an MBA. Combining sophisticated analytical tools and research to program development, Alice has led the creation of award-winning programs in social entrepreneurship, digital inclusion, and cultural entrepreneurship.
- LocationSerralves Library
- Schedule18h00 - 20h00
- Days2015-04-13
- Schedule17h00 - 22h30
- Days2018-07-17
The International Conference on the Creative Industries aims to analyse the new challenges faced by the Creative Industries on the horizon of EU 2020, specifically with regard to their role in catalysing innovation and internation...
MAKE IT HAPPEN: Creating Businesses
2015-06-05
The International Conference on the Creative Industries aims to analyse the new challenges faced by the Creative Industries on the horizon of EU 2020, specifically with regard to their role in catalysing innovation and internationalization.
For this conference, partnerships have been established with different international organizations who have developed innovative projects and initiatives in the fields of urban innovation, articulation between the Creative Industries and other business sectors and exploration of new markets.
Participate! Make it happen!
Exclusive Corporate Sponsor of the Creative Industries
"Serralves Ecossistema Criativo" Project co-financed by:
09:00 - 09:30 Accreditation
OPENING SESSION 09:30 - 09:40 Luís Braga da Cruz, Chairman of the Serralves Foundation 09:40 - 10:00 Emídio Gomes, President of the North Regional Coordination and Development Committee (CCDR-N) 10:00-10:20 António Pires de Lima, Minister of the Economy
INTRODUCTION 10:20 - 10:35 Mary McCarthy, Director of National Sculpture Factory – Commentator and Moderator (Ireland)
10:35 - 11:30 I - Keynote Speaker - Clever – leading your smartest most creative people - Rob Goffee, Professor of Organizational Behaviour in the London Business School 11:30 - 11:50 Carlos Moedas, European Commissioner for Research, Science and Innovation
11:50 - 12:10 Networking Coffee Break
12:10 - 13:15 II – Starting to be an entrepreneur - Vision of the winners of Creative Business Cup and Creative Industries National Award (PNIC) - Introduction: Rui Lopes Ferreira, Vice-Presidente da Comissão Executiva da Unicer - Debate moderator: Rasmus Wiinstedt Tscherning, CEO of the "Center for Cultural and Experience Economy" and Founder of the Creative Business Cup, Denmark - Jelmer Boomsma, We Want Cinema, Netherlands, Creative Business Cup 2012 Winner - João Afonso, Musikki, Portugal, PNIC 2012 Winner - André Miranda, West European Symphony Orchestra, Portugal, PNIC 2013 Winner
13:15 – 14:15 Networking Lunch
14:15 - 15:15 III – Entrepreneurship in 5 continents - Perspectives and approaches in different markets and cultures - Taking risks in Asia - Create, Design, Sell - Manuel Correia da Silva, Co-Founder, City Furniture Designers Ltd, - LINES LAB, China - Africa – Step by step to the future - Feraw Kebede, Managing-Director of Oliberte Footwear, Ethiopia - Think global, connect global, travel global - Alexandre Pinto, Co-Founder and CEO of iClio, Portugal - Playing engenders Entrepreneurship - Miguel Pina Martins, CEO of Science4you, Portugal
15:15 - 16:00 IV – Entrepreneurship from the top - How can we talk in a Tower of Babel? - Pedro Pina, Global Client Partner for Google, United Kingdom
16:00 - 16:15 Networking Coffee
16:15 - 17:45 V – Do we ever stop being entrepreneurial? Challenges of the next decade - Selling luxury globally - José Neves, CEO of Farfetch, Portugal - How to do things differently in new media? - Nuno Bernardo, CEO of BeActive, Portugal - From the studio to the world - Pedro Abrunhosa, Musician and Entrepreneur, Portugal - Fashion here, there and everywhere - António Abril Abadín, Advisor to the Secretary General, Inditex – presence to be confirmed - The right pitch for investors - António Murta, Co-Founder and Managing Partner of Pathena, Portugal
CLOSING SESSION 17:45 - 18:00 Summary and Conclusions from the Conference - Mary McCarthy 18.00 - 18:15 Adolfo Mesquita Nunes, Secretary of State for Tourism 18:15 - 18:30 Luís Braga da Cruz, President of the Serralves Foundation
Alexandre Pinto CEO and Co-Founder of iClio, a company dedicated to the creation and publication of content for digital media, in the areas of history, heritage and culture. He is also Expert Reviewer at Portugal Ventures, Mentor at Beta-i and Co-Founder and business developer at CoolFarm. He was also researcher for the European Commission and for the University of Coimbra.
André Miranda CEO at The West European Symphony Orchestra and, in this context, Portuguese representative in the Creative Business Cup. He also received a scholarship from the Calouste Gulbenkian Foundation to study at New York University.
António Murta Managing Partner and Co-Founder of Pathena, an investment company in the area of Information Technologies. He is also a non-executive Board member for two companies that are owned by Pathena. He was also CEO and Founder of Enabler and founder of various companies in the ICT sector, including Mobicom.
António Pires de Lima Minister of the Economy. He was Chairman of the Executive Committee of Unicer, Bebidas de Portugal, starting in July 2006, and also Chairman of the Executive Committee of Compal (since 1993), Executive Vice President of Nutrinveste (since 2000) Chairman of the Executive Committee of Nutricafés (since 2002), all in the Nutrinveste/Compal Group, where he remained until the end of 2005.
Carlos Moedas European Commissioner for Science, Innovation and Research. He was Assistant Secretary of State for the Prime Minister in the XIX Constitutional Government. He also worked with Goldman Sachs and with Eurohypo Investment Bank.
Emídio Gomes President of the North Regional Coordination and Development Committee. He was Director of the School of Biotechnology of the Universidade Católica Portuguesa, Chairman of Portus Park – Network of Science and Technology Parks and & Incubators, and Member of the National Council for Entrepreneurship and Innovation, among others.
Feraw Kebede General Director of Oliberté Footwear, in Ethiopia. This organisation is the first worldwide manufacturer of footwear certified as Fair Trade, offering premium products.
Jelmer Boomsma Executive in charge of strategy and management of Grrr, a design, interaction and communications agency in Holland. Co-coordinator of the project We Want Cinema, winner of the Creative Business Cup. He also has vast experience in the area of ICT.
João Abecassis CEO of UNICER. He was also previously a member of the Board of Directors of UNICER. He was also Vice President of UNILEVER in the area of "Shopping & Customer Marketing”, and held various other positions in this organisation.
João Afonso Co-Founder and CEO of Musikki, aggregator platform of musical information and, in this context, Portuguese representative in the Creative Business Cup. He is also mentor for the Building Global Innovators accelerator. He was a researcher in the areas of telecommunications and new media.
José Neves CEO of Farfetch and entrepreneur. He has a long career in the area of fashion and technology, having started his first company in 1994. Winner of various awards such as the British Fashion Award and the Ernst&Young London & South Entrepreneur of the Year Award.
Luís Braga da Cruz Chairman of the Serralves Foundation. He was Minister of the Economy in the XIV Constitutional Government and President of the North Regional Coordination and Development Committee.
Manuel Correia da Silva Co-founder of City Furniture Designs, in Macau and Chairman of the +853 Cultural Association. He was Assistant Professor at the University of Saint Joseph, in Macau and previously a Designer.
Mary McCarthy Director of National Sculpture Ireland. She was Executive Director for Arts and Culture of the Authority for the Development of Dublin Docklands, Director of Programmes in Cork, President of Culture Ireland and Board member of the Irish Museum of Modern Art.
Miguel Pina Martins CEO of Science4you. He is also a Board member of the National Council for Entrepreneurship and Innovation. He was also an analyst in the banking area.
Nuno Bernardo CEO of beActive Entertainment, a company specialising in cinema, TV and digital, holder of recipient of various awards and nominated for the EMMY awards.
Pedro Abrunhosa Singer, Composer and Entrepreneur. He taught double bass at the Lisbon Hot Club school, directed and produced the programme "Even Jazz”, at the Porto Radio Club. He founded the Porto Jazz School and the "Cool Jazz Orchestra”, which would become "Pedro Abrunhosa and the Sound Machine”.
Pedro Pina Global Client Partner at Google. He was also Vice-President of Europe for Global Brands, General Director of Clix, Brand Manager of Procter & Gamble (Portugal and then Europe) and visiting professor at the Universidade Católica Portuguesa. Rasmus Tscherning CEO of the Center for Cultural and Experience Economy (Copenhagen, Denmark) and Founder of the Creative Business Cup, a worldwide competition of creative entrepreneurship. He is also Chairman of the Policy Learning Platform of the European Creative Industries Alliance.
Rob Goffee Professor at the London Business School, in the Senior Executive Programme. He was also Dean of the London Business School and Director of Innovation at the same institution. He is also a consultant for large multinational companies, having developed research in the areas of entrepreneurship and management.
Rui Lopes Ferreira CFO of Unicer since 2006, Vice Chairman of the Executive Committee since 2013. Previously he held positions at BPI, from 1986 to 2006, in different areas such as Corporate Finance, Corporate Banking and Private Equity.
- LocationSerralves Auditorium
- Schedule09h00 - 18h30
- Days2015-06-05
A public exhibition presents the prototypes of the creative projects that have been developed, tested and validated within the framework of the Porto Urban Lab project. Location: Edifício AXA, Av. Aliados. Exhibition opening ho...
Porto Urban Lab exhibition
DE 2014-11-06 a 2014-11-18
A public exhibition presents the prototypes of the creative projects that have been developed, tested and validated within the framework of the Porto Urban Lab project.
Location: Edifício AXA, Av. Aliados.
Exhibition opening hours: Mondays from 11:00 to 16:00 Tuesdays, Wednesdays and Thursdays from 11:00 to 20:00 Fridays and Saturdays from 11:00 to 23:00 Sundays from 11:00 to 19:00
"Serralves Ecossistema Criativo" Project co-financed by:
PROBLEM(S) TO RESOLVE
Promote and organise cultural and creative activities at the level of the local community (neighborhood, parish, organization, ...) based on direct financing by citizens.
DESCRIPTION OF THE PROJECT After reinventing a system of "public moneyboxes”, located in a café in the historic centre of Porto (Sé), the project, Creative Moneybox, was created. The aim is to involve Porto’s local communities, for the benefit of cultural causes - creating an opportunity for presentation and discussion of proposals, as well as their respective funding. Using a vending machine - in order to be accessible to everyone - it will be used to present cultural and creative projects proposed by participants and subsequently selected by the local community. In this manner anyone will be able to contribute - in cash, or via donation of goods and services - in order to enable the project to be implemented. The Creative Moneybox will be located in parts of the city that are related to the presented projects. Its main objectives are to promote participatory citizenship and cultural solidarity, based on a principle of self-sustainability.
PROBLEM(S) TO RESOLVE View the City via a strongly creative identity, fostering: • Urban Renewal; • Encouraging entrepreneurship; • Creation of jobs, co-working and workshops; • Integration of the local population in strengthening the identity of Porto; • Access to culture
DESCRIPTION OF THE PROJECT
The concept began through rehabilitation of vacant buildings, in order to share art, culture, gastronomy, traditions and experiences, by the city’s population, and thereby involve people in strengthening of Porto’s brand identity. Giving voice to the people of Porto through personal expression is inherent to a project such as Porto Sentido. Exploring freedom through art. The city will have a distinct style, with alternative illustrated tours. In this manner, buildings will be rehabilitated - wherein each space will be associated with a sense (sight, hearing, smell, touch and taste), based on integration of the local population and sharing their experiences. The concept of community will be applied in the true sense of the word - the sense of belonging.
PROBLEM(S) TO RESOLVE
Arrange an option outside "online" channels in order to disseminate Porto’s cultural, in a simple and appealing manner, in view of everyone who is unable to view this information in more traditional channels.
DESCRIPTION OF THE PROJECT (LETZ GO!) is a project born from the desire to spread cultural information through the city. The project proposes a new solution to this challenge: involve the local population in this sharing process, through new use of obsolete equipment - such as kiosks, telephone booths and a bus. Repainted and with a new look reflecting the new colour of the season - "slate" - we return to the nostalgia of the blackboard, in which we can all interact - writing and adding new features and thus share all existing and ongoing cultural events in the city, even those of a more spontaneous nature! Finally we also intend to share this service with a digital partner and thus convert the virtual and immaterial in a truly viral matter. Then yes, we’re all be culturally contaminated.
PROBLEM(S) TO RESOLVE Absence of domestic production of plants for culinary use in the urban environment.
DESCRIPTION OF THE PROJECT
In the project, SemeArt, residents of a neighborhood, or anyone who demonstrates an interest and lives in Porto, will be invited to plant a seed that they receive in the post. After the plant grows, the participants will be asked to present it at a public event (in a venue to be determined) where it will be included within an artistic installation. The project will be monitored via social networks.
PROBLEM(S) TO RESOLVE
The project focuses on amplifying a key festivity and tradition of the city of Porto, thus proposing to innovate and improve the city's identity. More than resolving a problem, it’s a way to renew the commemoration of the Feast of S. João.
DESCRIPTION OF THE PROJECT
The starting point for this project is to make it possible to fly in an authentic S.João balloon, thereby endowing a new approach to this tradition. So after seeing the sky full of balloons, we’ll be able to see Porto from their perspective up in the sky, providing a single point of view and giving a new dimension to the city’s identity and historical traditions. We will offer a hot air balloon trip, including port wine tasting, for an unforgettable finale to this great urban festivity. A new perspective of Porto, aboard a giant S. João balloon, in the company of the historian Celso Cleto.
PROBLEM(S) TO RESOLVE Contribute to the renewal of the Boavista zone, as an area for social, cultural and tourist dynamics, promoting the zone, with the support of potential partners, as another centre within the city of Porto.
DESCRIPTION OF THE PROJECT
Creation of a network-based association of individual or collective multidisciplinary partners, from the cultural, social, commercial or tourism fields, in order to promote and publicize this zone of the city. Protocols will be signed that will offer benefits for residents (promoting experience of the day-to-day life of the local residential block) and for tourists (promoting demand and experiences in this zone, during their stay in Porto), materialized by means of a resident's card and a tourist passport.
PROBLEM(S) TO RESOLVE
• Loss of the city’s identity-based memories. • Segregation and isolation of local communities • Shortage of genuine content from the city
DESCRIPTION OF THE PROJECT
Story Bench stems from the desire to endow life to the city’s benches and the voice of the local community. The project aims to collect stories, traditions, legends and other elements from the city’s local population. These memories will be complemented by guidance and input from entities and consultants from diverse fields. Story Bench will provide this content to locals, visitors and users of the surrounding areas via: • App with videos of the stories told by locals • Specific signposting placed next to the benches • Calendar of events with various themes
- LocationAv. Aliados
- Days06-11-2014 - 18-11-2014
|
